Sample report — full signal transcript

Digital Marketing Agencies

A full run over this vertical delivers an estimated ≈48,412 eligible agencies, each with a complete 23-signal extraction — the IAB Advertising category spans 719,358 domains, and we screen all of them. The measured basis for that estimate: a 10,000-domain random calibration sample, which alone surfaced 673 eligible agencies. The 10 cases below are format showcase only.

~0
eligible agencies from a FULL run (estimate)
0
domains in the IAB Advertising vertical
0
signals per agency, evidence attached
10
showcase cases below (from the calibration sample)
Request the client-grade version All sample reports
A note on confidentiality

Every case on this page is drawn from a real screening run. Because the companies shown are privately held businesses, we follow standard confidentiality practice on public pages: quotes are paraphrased, and names, clients and identifying details are replaced (e.g. “ACME 1 Inc.”). The published text is therefore intentionally not traceable to the companies — including through a web search — which protects them without diminishing the underlying data. Pilot and client deliverables contain the original verbatim quotes with source URLs, so every claim can be verified directly. Start with a free pilot →

The deliverable of a full run

~48,412
eligible agencies, each with all 23 signals (estimate, full vertical)
719,358
domains screened — the complete IAB Advertising vertical
23
signals per agency: value + confidence + quoted evidence

Basis of the estimate: a 10,000-domain random calibration sample measured a 6.73% eligibility rate (673 eligible agencies in the sample). Applied to all 719,358 domains, that projects to ≈48,412 candidates — every one delivered with the full signal transcript you see showcased below.

The full vertical: 719,358 domains → ~48,412 eligible agencies

That is the deliverable of a full run: an estimated ≈48,412 eligible agencies with all 23 signals each. The funnel below shows how the estimate was measured — a 10,000-domain random calibration sample (1.4% of the vertical) processed end to end. Every rate in the funnel is measured, then extrapolated to the full 719K.

IAB

Source: IAB Advertising vertical

Total domains categorized under IAB “Advertising” across the open web.

719,358 total domains in vertical
10K

Random sample drawn

Uniform random sample for this pipeline demonstration. A full engagement processes the entire vertical.

10,000 sampled (1.4% of full vertical)
P0

Pass 0 — AI triage

Homepage fetched, AI classifies: operating company vs. parked/dead, country, team size, independence, subvertical.

5,555
reachable
3,651
operating companies
698
US independent agencies

Eligibility filter

PE-owned entities, excluded verticals, and non-independent firms removed.

673 eligible candidates from 10K sample
PB

Pass B — deep signal extraction

Multi-page crawl (up to 5 pages per domain). AI extracts 23 signals: 15 common framework + 8 digital-marketing-specific. Each signal gets a value, confidence score, and quoted evidence.

512 fully deep-analyzed

Scored and ranked

All 673 agencies have complete signal profiles. The top 10 by visible-signal count are shown below with full transcripts — sample pages are capped at 10 cases; a full vertical run delivers an estimated ≈48,412 agencies in this format.

Top 10 of 673 shown on this page

Subvertical breakdown from 512 deep-analyzed agencies

Eight digital marketing subverticals classified during Pass 0, confirmed during deep extraction.

198
Full-service agency
163
Creative & branding
81
Performance marketing
29
Web dev agency
18
Social media agency
17
SEO & content
3
Email marketing
3
Martech & analytics

23 signals extracted per company

15 from the common framework, plus 8 signals designed for the digital marketing vertical.

15 common signals

  • Founder / family association
  • Leadership bench depth
  • Operating history (year)
  • Strategic fit & services
  • Geographic footprint
  • Service vs. product model
  • Recurring-offering indicators
  • End-market exposure
  • Acquisition readiness
  • Management professionalization
  • Hiring posture & open roles
  • Activity trajectory
  • Partner & channel ecosystem
  • Compliance readiness
  • Digital maturity

8 digital marketing signals

  • B2C client focus
  • Martech stack depth
  • Deliverability expertise
  • Data science capability
  • Recurring retainer model
  • Vertical specialization
  • Platform certifications
  • Content production scale

Each signal returns a value, a confidence score (0–100%), and a quoted evidence snippet from the company’s own website.

A note before the transcripts: in line with our confidentiality practice, the evidence below is paraphrased and identities are withheld; the published text is intentionally not traceable to the companies shown. The verbatim originals with source URLs are included in pilot and client deliverables. Request a free pilot →

Top 10 candidates — full signal transcripts

Ranked by number of high-confidence signals extracted. These are 20 of the 673 screened agencies from just the 10K sample. Every visible signal shown with its value, confidence, and quoted site evidence. Client deliverables carry full company names, domains, and source URLs.

DMA-01

Social Media Agency · VT
High-confidence fit 24 signals checked 14 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“day-to-day leadership of the firm rests with a team member”
Visible leadership bench
100%
small leadership group: the founder plus support staff and outside creative partners
“the founder is backed by a lean internal team and a set of outside creative partners”
Operating history
100%
2017
“operating since the late 2010s”
Strategic fit
100%
social media agency + consulting, strategy, management, auditing, reporting, content creation + small businesses
“described as a digital marketing shop centered on social channels whose aim is growing client businesses”
Geographic footprint
100%
VT; serving nationwide
“builds and runs high-performing social campaigns for client companies across the country”
Service vs product model
100%
service_led
“promises to demonstrate what social channels are worth while handling the execution itself”
Recurring-offering indicators
100%
yes
“advertises monthly reporting summarizing each client’s social activity”
End-market exposure
100%
small businesses, a scientific association, a national health insurer, a regional brewery
“client roster includes a scientific association, a specialty bakeware maker, a national health insurer, and a regional brewery”
Management professionalization
100%
limited_visible_bench
“day-to-day work is handled by the founder with a small support team and external creatives”
Activity trajectory
100%
April 29, 2026
“blog post about putting social captions to work for SEO, dated April 29, 2026”
Digital-commercial maturity
100%
24/7 access to our reporting software
“clients get round-the-clock access to a reporting tool for checking progress whenever they wish”
Ownership status check
100%
no
“serves companies spanning a wide mix of communities and industries”
B2C client focus
100%
yes; small businesses, consumer brands
“frames small enterprises as a vital part of the local community”
Recurring retainer model
100%
yes
“billing built on monthly management fees for continuing managed work”

DMA-02

Social Media Agency · CO
High-confidence fit 24 signals checked 14 visible on site Small team (2–10)
Founder / family association
100%
family_associated
“the company presents itself as a family-run, results-focused agency for social channels”
Visible leadership bench
100%
5 named executives
“the founder serves as visionary, with a team member as president and further team members covering ads & email marketing, ad coordination, and content”
Operating history
100%
2016
“a family-run, results-focused social marketing shop in business since the mid-2010s”
Strategic fit
100%
social the company agency + sales funnel via social the company + beauty, fashion, entertainment, e-commerce
“a digital agency concentrating on social-driven sales funnels for clients in beauty, fashion, entertainment, and e-commerce”
Geographic footprint
100%
CO; 1 location
“a street address in a Colorado town”
Service vs product model
100%
service_led
“social marketing handled entirely on the client’s behalf”
Recurring-offering indicators
100%
yes
“the firm builds a strategy, puts it into practice, and keeps reassessing it over time”
End-market exposure
100%
beauty, fashion, entertainment, e-commerce
“its funnel work runs through social channels serving beauty, fashion, entertainment, and e-commerce”
Management professionalization
100%
visible non-founder functions
“team members dedicated to ads & email marketing, ad coordination, and content work”
Activity trajectory
100%
April 30, 2026
“a guide to white-label social management published April 30, 2026”
Partner & channel ecosystem
100%
a major e-commerce platform, a leading email marketing platform
“the company holds partner status with a major e-commerce platform and a leading email marketing platform”
Ownership status check
100%
no
“the company presents itself as a family-run, results-focused agency for social channels”
B2C client focus
100%
yes
“a digital agency concentrating on social-driven sales funnels for clients in beauty, fashion, entertainment, and e-commerce”
Vertical specialization
100%
beauty, fashion, entertainment, e-commerce
“the agency says it has always concentrated on three verticals: beauty & fashion, entertainment, and e-commerce”

DMA-03

Creative & Branding · TX
High-confidence fit 24 signals checked 13 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“the founder is named on the site”
Visible leadership bench
100%
5 named executives
“a team member is named along with additional team members holding manager and sales titles”
Operating history
100%
2000
“in business since around 2000”
Strategic fit
100%
promotional products + event marketing, branding, employee retention, customer acquisition
“supports client programs spanning event promotion, brand work, staff retention, and winning new customers”
Geographic footprint
100%
TX; 6 locations across the Dallas–Fort Worth area
“showroom phone numbers listed for multiple Texas locations”
Service vs product model
100%
service_led
“describes itself as a promotional products firm with end-to-end service”
Recurring-offering indicators
100%
yes
“advertises a month-long guarantee covering quality and satisfaction”
End-market exposure
100%
schools, businesses
“claims working relationships with several thousand schools, in Texas and nationally”
Management professionalization
100%
Sales/a team member, Graphic Design and Production personnel
“a committed professional staff covering sales (a team member), graphic design, and production”
Activity trajectory
100%
October 22, 2025
“latest post authored by a team member, dated October 22, 2025”
Ownership status check
100%
no
“no indication of holding-company or private-equity ownership”
B2C client focus
100%
yes
“cites relationships with thousands of schools around Texas”
Content production scale
100%
4 in-house artists
“notes four artists working internally as a support group”

DMA-04

Performance Marketing · WA
High-confidence fit 24 signals checked 13 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“a team member is listed as chief executive, in the role since 2021”
Visible leadership bench
100%
6 named executives
“leadership page names a team member as CEO along with team members holding VP-of-marketing and digital marketing director titles”
Strategic fit
100%
performance marketing + qualifying and winning customers for advertisers + leading national brands
“the firm describes its business as qualifying and winning customers on a pay-for-performance basis”
Geographic footprint
100%
WA; 1 location
“the company is headquartered in Washington State”
Service vs product model
100%
service_led
“positions its offering as solutions rather than products”
Recurring-offering indicators
100%
yes
“positions its offering as solutions rather than products — ones advertisers depend on daily”
End-market exposure
100%
insurance, home services, health care, automotive
“says top national brands across insurance, home services, healthcare, and automotive rely on it”
Management professionalization
100%
6 visible non-founder functions
“leadership page names a team member as CEO along with team members holding VP-of-marketing and digital marketing director titles”
Hiring posture
100%
1 open role: Sales Director
“an open sales director role tasked with sourcing new enterprise clients”
Ownership status check
100%
no
“the firm describes its business as qualifying and winning customers on a pay-for-performance basis”
B2C client focus
100%
yes
“says top national brands across insurance, home services, healthcare, and automotive rely on it”
Data science capability
100%
yes
“cites its use of AI signal processing, language analytics, and automated decision systems”
Recurring retainer model
100%
yes
“positions its offering as solutions rather than products — ones advertisers depend on daily”

DMA-05

Web Dev Agency · NY
High-confidence fit 24 signals checked 13 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“the founder is named on the site”
Visible leadership bench
100%
2 named executives
“a team member is listed alongside a second principal”
Operating history
100%
2007
“the firm dates its founding to the late 2000s”
Strategic fit
100%
web development + web & mobile application development, cloud application architecture, online marketing + startups to Fortune 500s
“an agency-consultancy hybrid covering web and mobile app builds, cloud architecture, and online marketing”
Geographic footprint
100%
NY; 1 location
“a street address in New York City”
Service vs product model
100%
service_led
“builds web and mobile applications, designs cloud architectures, and consults on digital marketing”
End-market exposure
100%
entertainment, retail, publishing, education, food & beverage
“client logos shown include a major record label, a fashion retailer, a national newspaper, a hit mobile game, a large software company, an education publisher, and a comics brand”
Hiring posture
100%
1 role; Search Engine Marketing Specialist
“job listing seeking a specialist to run paid-search and PPC campaigns”
Activity trajectory
100%
October 14, 2015
“paid-search specialist job listing dated October 14, 2015”
Ownership status check
100%
no
“no indication of holding-company or private-equity ownership”
B2C client focus
100%
yes
“consumer-facing clients include a major record label, a fashion retailer, a national newspaper, and a hit mobile game”
Martech stack depth
100%
two major search ad platforms, a tag management tool
“runs campaigns on the two dominant search advertising platforms”
Platform certifications
100%
partner program of a major search platform
“the company holds partner status with a major search platform”

DMA-06

Performance Marketing · New York
High-confidence fit 24 signals checked 12 visible on site Large agency (50+)
Visible leadership bench
100%
10 named executives
“team members are listed across director, group-account, brand, managing director, co-founder, founder, non-executive, and international leadership roles”
Strategic fit
100%
performance marketing + SEO, Digital PR, Paid media, Marketing automation + brands across various sectors
“bills itself as a top specialist in performance marketing, web, and commerce, pairing experience and AI-driven insight to speed up brand growth”
Geographic footprint
100%
UK (multiple cities); NY, US
“operates from offices in several UK cities plus one US East Coast location”
Service vs product model
100%
service_led
“offers e-commerce services aimed at scaling brands while deepening their customer relationships”
Recurring-offering indicators
100%
yes
“continuing managed engagements with clients retained over the long haul”
End-market exposure
100%
retail, fashion, D2C
“digital-experience work has covered retail, fashion, and fast-moving direct-to-consumer companies”
Management professionalization
100%
visible non-founder functions
“the senior leadership page lists team members spanning director, group-account, brand, managing director, co-founder, founder, non-executive, and international roles”
Partner & channel ecosystem
100%
six major commerce and CMS platforms
“partnerships with major platforms let it match each brand with a solution fitting its goals, complexity, scale, and budget”
Ownership status check
100%
no
“casts itself as a growth partner to its clients rather than merely an agency”
B2C client focus
100%
yes
“client base is made up of established brands in retail, fashion, and direct-to-consumer”
Recurring retainer model
100%
yes
“continuing managed engagements with clients retained over the long haul”
Platform certifications
100%
certified on five major commerce and CMS platforms
“holds top-tier partner status with a major e-commerce platform, helping ambitious brands migrate, build, and optimize their stores”

DMA-07

Performance Marketing · TX
High-confidence fit 24 signals checked 12 visible on site Small team (2–10)
Founder / family association
100%
founder_led
“the founder is named on the site”
Visible leadership bench
100%
4 named executives: a team member (Founder), a team member (Sr. Regional Distributor), a team member (Sr. Regional Distributor), a team member (Sr. Regional Recruiter)
“the founder is named along with team members holding senior regional roles”
Operating history
100%
2019
“the company traces its start to the late 2010s”
Strategic fit
100%
performance_marketing + B2B and B2C marketing + energy and solar sectors
“offers experienced B2B sales representatives who act on behalf of client organizations”
Geographic footprint
100%
TX; CA (2 locations); Ontario, Canada
“reports a salesforce of over 150 people across three US states and one Canadian province”
Service vs product model
100%
service_led
“pitches itself as ready to carry clients’ messages outward”
Recurring-offering indicators
100%
yes
“touts pay and product lineups it calls the best in its industry”
End-market exposure
100%
energy and solar sectors
“says it has guided many thousands of North American homeowners and companies toward energy independence”
Hiring posture
100%
9 roles: Solar Sales Representatives, Entry Level Sales Representatives, Energy Advisors
“job postings seeking solar sales representatives in California”
Activity trajectory
100%
2023
“marked a 2023 milestone celebrating its first top-earning salesperson”
Ownership status check
100%
no
“operates under its own group-of-companies structure”
B2C client focus
100%
yes; energy and solar sectors
“says it has guided many thousands of North American homeowners and companies toward energy independence”

DMA-08

Full-Service Agency · NY
High-confidence fit 24 signals checked 12 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“the founders launched the firm in the late 1990s doing e-commerce work for a major telecom company”
Visible leadership bench
100%
limited_visible_bench
“site navigation surfaces only an about page and a contact entry for a team member”
Operating history
100%
1999
“the business dates back to the late 1990s”
Strategic fit
100%
full_service_agency + digital marketing & experience design + major brands
“self-described as an agency for digital marketing and experience design”
Geographic footprint
100%
NY; 3 locations: NY, IL, FL
“a street address in New York City”
Service vs product model
100%
service_led
“promises customer experiences that are designed and delivered to be transformative”
End-market exposure
100%
consumer goods, finance, healthcare, entertainment
“client list features a luxury jeweler, a beauty retailer, a toy brand, an insurance giant, and a premium TV network”
Acquisition / roll-up readiness
100%
part of a global agency group
“identified as part of a global agency group”
Hiring posture
100%
2 roles: Reporting & Analytics Manager, PAID SEARCH & ANALYTICS SPECIALIST
“an in-person reporting & analytics manager opening based in Illinois”
Activity trajectory
100%
January 1, 2026
“post in the tech section dated January 1, 2026”
Ownership status check
100%
yes
“identified as part of a global agency group”
B2C client focus
100%
yes
“client list features a luxury jeweler, a beauty retailer, a toy brand, an insurance giant, and a premium TV network”

DMA-09

Full-Service Agency · Spain
High-confidence fit 24 signals checked 12 visible on site Mid agency (11–50)
Strategic fit
90%
life sciences + omnichannel marketing + healthcare professionals
“markets itself as an expert omnichannel partner serving the life-sciences sector”
Geographic footprint
80%
Spain; 2 locations
“office addresses listed in two major Spanish cities”
Service vs product model
90%
service_led
“promises ready-made answers to routine client problems”
Recurring-offering indicators
80%
yes
“managed service work carried out on a continuing basis”
End-market exposure
90%
life sciences
“says top life-sciences firms place their trust in it”
Activity trajectory
70%
mid 2024
“an omnichannel hub product rolled out beginning mid-2024”
Partner & channel ecosystem
90%
a leading life-sciences CRM platform
“the company has held content-partner status with a leading life-sciences CRM platform since the mid-2010s”
Ownership status check
90%
no
“no indication of holding-company or private-equity ownership”
Martech stack depth
80%
sector-leading CRM and content-vault systems, a major marketing cloud
“integrates with the sector’s dominant CRM and content-vault systems”
Vertical specialization
90%
life sciences
“positions its work as genuine omnichannel execution for the life-sciences field”
Platform certifications
80%
platform certifications across content, email, engagement, and review/approval modules
“holds certifications spanning the platform’s content, email, engagement, and review modules”
Content production scale
80%
in-house agency
“runs an internal content operation turning out promotional and scientific materials”

DMA-10

Full-Service Agency · IA
High-confidence fit 24 signals checked 12 visible on site Mid agency (11–50)
Founder / family association
100%
founder_led
“the origin story credits a single founder — accompanied, the site jokes, by his pet — back in the mid-2010s”
Visible leadership bench
100%
8 named executives
“the about page names team members across CEO, operations VP, UX, and other functions, plus a pet given an honorary title”
Operating history
100%
2014
“the origin story credits a single founder — accompanied, the site jokes, by his pet — back in the mid-2010s”
Strategic fit
100%
full_service_agency + digital marketing, website design and development + various industries
“describes itself as an award-winning shop that teams up with top-tier partners”
Geographic footprint
100%
IA; 1 location
“a digital marketing and WordPress development shop with its home base in Iowa”
Service vs product model
100%
service_led
“offers a broad range of creative services around client branding and marketing collateral”
Recurring-offering indicators
100%
yes
“sets clients up with CRM lead tracking, internal notification and outreach process flows, and automated prospect-communication workflows”
End-market exposure
100%
financial services, healthcare, insurance
“ACME 1 Inc., described as a top-ranked financial communications and PR firm, counts a global insurance broker, a financial data giant, a crypto asset manager, a major investment bank, and other global financial brands among its clients”
Acquisition / roll-up readiness
100%
yes
“following repeated collaboration on client projects, ACME 1 Inc. acquired the company in late 2021”
Partner & channel ecosystem
100%
a leading marketing automation platform
“both the company and ACME 1 Inc. hold partner status with a leading marketing automation platform, carrying certified in-platform expertise”
Ownership status check
100%
yes
“ACME 1 Inc. acquired the company in late 2021”
Martech stack depth
100%
a leading marketing automation platform
“claims certified expertise and adherence to the performance standards of a leading marketing automation platform”

Pipeline economics

Total cost for this 10,000-domain sample run across both passes.

Pass 0 — triage

10,000 domains classified by GPT-4o-mini at 100 concurrent threads.

  • Runtime: ~25 minutes
  • Cost: ~$0.80
  • Per domain: $0.00008

Pass B — deep extraction

673 eligible domains deep-screened with multi-page crawl at 60 concurrent threads.

  • Runtime: ~40 minutes
  • Cost: ~$1.44
  • Per domain: $0.0021
$2.24
total pipeline cost for 10K domains

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